Startup Profile: Blue Ambit
October 29, 2008
Frisco based Blue Ambit is lead by Ed Buckley and John Lodmell. This two man, bootstrapped startup offers a hosted executive dashboard and scorecard tool that brings the cost, performance and profit benefits of business intelligence to a wider audience. Blue Ambit provides a simple way for teams to reduce costs and increase profits by quickly detecting and addressing problems, identify opportunities, making better informed decisions and staying in close touch with each other. They manage the whole back end so their customers don’t have to. They can aggregate information from many sources and we give our customers a really effective way to stop chasing down information and enable them to take action from the data.
Q: Why did you start the company?
A: Blue Ambit was born out of our frustration with existing business intelligence, outsourcing software, workflow management and communication tools failing to provide timely, accessible and actionable information to those that actually need it to deliver performance. We formed the company to serve two key under-served audiences: small to medium businesses; and functions where different companies or organizations need to work with each other to get things done such as in real estate, facilities or services management and business process outsourcing.
Q: What blogs do you read regularly?
A: Feld Thoughts - http://www.feld.com/blog/ I’ve been reading this for two years getting to understand the world of tech start ups and funding while I plucked up the courage to leave corporate life. Lateral Action - http://lateralaction.com/ I love creativity and innovation and I especially love the cartoony characters in this. Presentation Zen - http://www.presentationzen.com/ One day I hope that my presentations will be as informative, clear and persuasive. TED Blog - http://blog.ted.com/ Total mind expansion and Sir Ken Robinson totally changed my views of my kids’ education.
Q: What was your least favorite job?
A: I’ve enjoyed every job while I was setting up an operation, delivering a product or project and figuring out how to do it……and I’ve hated every single job from the minute I was asked to “run the engine.”
Q: What is unique about your company’s culture?
A: We attended a comedy improv class together when we started the company and find that we use a lot of the rules in our day to day interactions. You’ll need to read Truth in Comedy to find out more. Both of us led the implementation of alternative workplaces at our previous employer and have developed a mobile/cafe working lifestyle.
Q: What are your goals for the company?
A: Survive the next year or so through consulting and subscription income, plus possibly some additional funding. Exit in three to five years with a sale that allows us to hit our personal investment horizon and do other projects.
Where is your startup based? Frisco
Name Ed Buckley
Title: CEO
Phone (214) 601-9296
Blog URL: http://www.workplaceengineering.com
LinkedIn Profile: http://www.linkedin.com/in/edbuckley
Twitter Profile: http://twitter.com/roddyroo
Company: Blue Ambit
Web Site: http://www.blueambit.com
Company Founded: July 1, 2008
Key Executive: John Lodmell - COO
Funding to Date: Bootstrapped through to concept and beta
Number of Employees: 2
