Texas Startup Blog written by Alexander Muse

83 Beers on the wall!

August 23, 2008

Wired magazine has a hit piece on Dallas-based Stampede beer.  Now that Jessica Simpson owns the vitamin-enhanced beer it would seem the company is now the target of ridicule ~ undeserved in my opinion.  According to Wired you could drink an infinite amount of Stampede beer and NOT get your daily allowance of vitamin A, C or E.  But, in what I suspect is a shrewed business strategy on the part of Jessica, you CAN get your daily allowance of vitamin B by drinking 83 light Stampede beers.  Sort of like the old shampoo trick, “apply, rinse, repeat” ~ if Stampede can get their customers to drink 83 light beers each day, imagine the return on Jessica’s investment! And they say Jessica isn’t that smart…