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Startup Profile: Pop Technology

June 2, 2008

There is a very cool company here in Dallas that you may not have heard of called Pop Technology. With four employees and $1MM in capital from friends and family, Jon Cameron founded the company back in 2004 and expects to do $1.4MM in revenue this year.

Pop! Technology has developed barcodes for manufacturers and retailers that enable fraud detection, quality assurance and automated supply chain. Pop’s technology turns a standard printed barcode into an interactive barcode offering critical data to a business including: if a product is authentic, if an item has been mishandled, or from which shelf a consumer selected a product. For instance, their barcode can detect if a package of chicken has been exposed to improper temperatures preventing the item from being sold to consumers.

The technology is protected by a method patent (6,685,094) that Jon filed in 1999:

A bar code (10) incorporating thermochromic materials in selected modules (20) such that its code changes with temperature. Below a specified temperature, the bar code (10) displays a first code. Above this temperatures, the bar code (10) displays a second code. The bar code (10) is printed with conventional printing equipment onto conventional printing media, and is scanned with conventional bar code scanning equipment. Check out the .

Ron graduated from Arizona State University with a degree in Finance and prior to founding Pop Technology spent time working for Frito-Lay and i2 Technologies. When Ron isn’t inventing cool gadgets for the retail industry he can be found reading Drug Channels and the Invent Blog. When I asked Ron what sort of exit he would consider he said, “I absolutely plan on exit through an acquistion. We have already had one offer, which I liked, but the other investors rejected. We had another inquiry last week which we have not yet looked at. We plan on exiting in 2010 or 2011.” In May, Ron engaged GrowThink to help him raise another $2MM. Very cool stuff.

Name Jon Cameron
Your Title
CEO
Phone (214) 550-1760
Email
Your blog (you have a blog don’t you?) http://www.pop-technology.com/epedigreeTracker.htm
Company Name
Pop! Technology
Web Site http://www.pop-technology.com
Company Founded 30 April 2004
Key Executive (include name and title)
Jon Cameron, CEO
Key Executive (include name and title)
George Michael, VP Sales
Key Executive (include name and title)
Steven Gonzales, Director, Sales and Operations
How is your startup funded?
Friends and Family for $1MM. We hired GrowThink in May to a venture round for $2MM.
Number of Employees
4
Yearly Revenue (2007)
0
Estimated Revenue (2008)
1400000
Estimated Revenue (2009)
5000000

Written by Alexander Muse · Filed Under Blog, Startups 

Comments

2 Responses to “Startup Profile: Pop Technology”

  1. brad Says:
    June 2nd, 2008 at 12:23 pm

    Cool! Sounds like an interesting alternative to RFID tags

  2. Curvezilla Says:
    June 2nd, 2008 at 3:57 pm

    Very cool!

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