Browse > Home / Politics / Blog article: Personal Brand Descruction? Nah!

Personal Brand Descruction? Nah!

April 8, 2008

Have you ever heard of Shel Israel?  He wrote the book on blogging (Naked Conversations).  Loren Feldman discovered that Shel hadn’t registered his own name (I registered mine yesterday) and created a parody site at shelisrael.com, basically making fun of Shel’s new show on Fastcompany.  Loren has posted several videos of a puppet purporting to be Shel.  Lets just say Shel didn’t take it too well.  Mike Arrington called it ‘a case study in personal brand destruction‘, but I disagree.  Nobody enjoys being made fun of, but in this case I think that Shel stands to gain more than he might lose.  Check out the videos here.  Shel invited me into his home a couple of years ago for dinner and I throughly enjoyed his company.  He is funny, acerbic at times, but very warm and friendly.  I never took the time to watch his new show until Loren did his parody.  I am sure lots of other folks are checking Shel out because of Loren as well.  My advice to Shel ~ enjoy the attention!  Loren ~ hilarious!

Written by Alexander Muse · Filed Under Blog, Politics 

Comments

One Response to “Personal Brand Descruction? Nah!”

  1. Hippy Says:
    April 8th, 2008 at 5:15 pm

    I never heard of Mr. Israel before this incident, and I think he made a big mistake on this one. It says a lot about a person in how they take a ribbing or criticism.

    Throwing a temper-tantrum just makes someone look weak and childish (e.g. see Bill Clinton from last week), and is most definitely bad karma. Even if he changes his tune, my guess is only people who know him well enough will give his behavior a complete pass.

Leave a Reply