http://www.texasstartupblog.com/2008/02/07/socialtones-help-wanted/ Spurring innovation and entrepreneurship. Mon, 15 Mar 2010 05:03:55 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.texasstartupblog.com/2008/02/07/socialtones-help-wanted/#comment-343169 Phillip Mon, 11 Feb 2008 21:19:41 +0000 http://www.texasstartupblog.com/2008/02/07/socialtones-help-wanted/#comment-343169 I love this piece - it deals with the whole idea of perceived value, there is no absolute value only perceived value. To these ring tone lovers the value is in the tone they carry in their pocket and collect with their friends, kind of like trading cards. "hey check out my new ring tone..." It also leverages an existing investment they have - the phone. Young people want "playability" not "top end graphics" to borrow from the game industry. Adults want the best quality picture, the young people want an infinitely re-playable (pun intended) social experience. I love this piece - it deals with the whole idea of perceived value, there is no absolute value only perceived value. To these ring tone lovers the value is in the tone they carry in their pocket and collect with their friends, kind of like trading cards. “hey check out my new ring tone…” It also leverages an existing investment they have - the phone. Young people want “playability” not “top end graphics” to borrow from the game industry. Adults want the best quality picture, the young people want an infinitely re-playable (pun intended) social experience.

]]>