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Checklist for Idea Evaluation

December 17, 2007

I get more than a few calls each day from entreprenuers with an idea for the next big web application (the next youtube, the next myspace, the next…).  Ev Williams wrote a post titled, "Will it Fly? How to evaluate a new product idea."  He suggests a seven point test for your idea (as compiled by Carleen Hawn):

  • Tractability: How difficult will it be to launch a worthwhile version 1.0?
  • Obviousness: Is it clear why people should use it?
  • Deepness: How much value can you ultimately deliver?
  • Wideness: How many people may ultimately use it?
  • Discoverability: How will people learn about your product?
  • Monetizability: How hard will it be to extract the money?
  • Personally Compelling: Do you really want it to exist in the world?

Note to self: ‘we need to spend some time looking at our ideas using this method.’

Written by Alexander Muse · Filed Under Blog 

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