Post-Web 2.0 Business Plan Tips
November 5, 2007
Tom Foremski of the Silicon Valley Watcher is reporting, “Web 2.0 is on the ropes… Kleiner Perkins has halted investments.” His thesis is that Web 2.0 ’start-ups’ are out. He suggests removing the term from your business plan alltogether. He also suggests removing the term ‘long tail’ as well. Tom quoted Randy Komisar, a Kleiner Perkins partner as saying, “We have absolutely NO interest in funding Web 2.0 companies.” Tom when on to explain,
“He mentioned this during an after dinner conversation last week. He said he had recently told John Battelle, one of the organizers of the rapidly growing Web 2.0 Summit conference, that the term no longer had the same positive cachet it once had. In the VC community it clearly has a negative one.”
Tom’s advice? Web 2.0 companies should ‘reinvent and redefine themselves.’ Use the ‘find and replace’ feature in Word and start replacing web 2.0 and long economics with something else. Tom jokingly suggests using ’social graph’, ’social platform’ and ‘attention economy’ as alternatives as those terms still have ‘legs’.
