Start-up Profile: Thoof

August 20, 2007

Josh Morgan pinged me via IM last week and asked why I hadn’t blogged about Thoof (an Austin based start-up).  Mike’s guys in the Bay Area covered Thoof on CrunchBase a while back.  Josh explained Thoof as a,

"user generated news and information service that learns about what you are interested in and delivers news that you care about. They are based in Austin and led by Ian Clarke (of Freenet and formerly Revver).  Ian recently moved to Austin, from Edinburgh, Scotland, to start Thoof.  The other piece of Thoof is the ability for users to improve correct or update articles to try and mollify the ‘angry mob’ from determining relevance and controlling the distribution of news. The last piece is the personalization algorithm that Thoof has developed that learns what type of stories you find most interesting. Thoof (www.thoof.com) rolled out in June, they have been steadily adding new features.  These new features are part of the constant innovation that founder Ian thinks is critical to creating a really usable source of trusted news."

CrunchBase indicates that Ron Conway was an early investor and that Austin Ventures and Ron invested $1MM in a seed round back in June of this year.  My thoughts?  I am just too busy to even take a look, sorry Josh!

Comments

3 Responses to “Start-up Profile: Thoof”

  1. Josh Morgan Says:

    Thanks Alex!

  2. Vikram Habbu Says:

    You wrote a piece about Indian hotels a while back. Thought this might interest you.

    http://www.msnbc.msn.com/id/20310049/

  3. Speaker City » links for 2007-08-23 Says:

    [...] Texas Startup Blog: Web 2.0 and Social Media by Alexander Muse » Blog Archive » Start-up Profile: Thoof Thoof (an Austin based start-up). (tags: thoof) [...]

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