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Casual Development Part III: Egorcast

April 27, 2007

In part one on my series on casual development I highlighted the ‘what‘ in part two the ‘how‘ and now in part three I will highlight the ‘why’.

THE WHY:

So, why not?  Sometimes it is fun to build something for the sake of building it.  I got a call from a reporter doing a story on Twitter and she asked, "What is the business model behind Egorcast? Do you have an exit strategy?"  

I thought she must be joking.  I almost fell out of my chair and asked if she had been reading my blog as last week as I had written a post titled, "What is your exit strategy?"  The about text on the Egorcast website explains it fairly well:

EgorCast is a simple ‘mashup’ created by the development team at Big in Japan. The idea is to take two great ideas, put them together and make ‘two great ideas that taste great together.’ Leveraging various resources in the organization with expertise with Rails, SMS, Voice, VoIP, Postfix, Gentoo and Apache the team was able to build the service in less than a week. EgorCast was not designed as a business, but an example of the sort of projects our team is capable of building.  Big in Japan provides a unique combination of marketing and technology to help companies leverage social media. We work with leading companies like LEGO and FOX to build online communities and tools to help people use the web. Our social media services and tools can make your company Big in Japan. Big in Jersey. Big to all those who matter to you. Big is connection. Big is relationship. Big is success. Get big now!

At the end of the day I think the main reason why is, "because we can."  Hopefully we will learn from our efforts.  Perhaps potential employees will realize that our shop is a cool place to work (we are hiring).  Finally, we might inspire someone else to build something even cooler.  The Concorde didn’t have a business model or an exit strategy, but aren’t you glad they built it?

 

Written by Alexander Muse · Filed Under Blog 

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  1. Todd Says:
    April 30th, 2007 at 8:17 am

    I run into this same sentiment as well, and I applaud your answer. My response isn’t nearly as eloquent as yours.

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