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]]> http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-78156 10,000 Marshmallows Daily Links 2007-03-30 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Fri, 30 Mar 2007 15:29:57 +0000 http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-78156 [...] Texas Startup Blog: Web 2.0 and Social Media » Blog Archive » Why is most b2c communication negative? “Imagine a communication channel that wasn’t about ‘us or them’, instead what if you could both talk about something else, something you both inherently cared about ~ i.e. a higher calling?” [...] [...] Texas Startup Blog: Web 2.0 and Social Media » Blog Archive » Why is most b2c communication negative? “Imagine a communication channel that wasn’t about ‘us or them’, instead what if you could both talk about something else, something you both inherently cared about ~ i.e. a higher calling?” [...]

]]> http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-76705 Texas Startup Blog: Web 2.0 and Social Media » Blog Archive » Social Media Starts Offline Mon, 26 Mar 2007 01:59:51 +0000 http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-76705 [...] ← Why is most b2c communication negative? [...] [...] ← Why is most b2c communication negative? [...]

]]> http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-75732 mike girard Fri, 23 Mar 2007 21:20:55 +0000 http://www.texasstartupblog.com/2007/03/23/why-is-most-b2c-communication-negative/#comment-75732 You're close to the mark on w/ this post. IMHO the 'higher calling' as you call it is Engagement. The fact is that we live in the post-Tivo era where the rule is to ignore you if you're a brand. The thing brands have to figure out is how to create a valuable relationship w/ them. You have to give something in order to get consumers to give back. Thats' the core of what we do - we give a high value experience in the form of free, educational content . Trust me it works. You’re close to the mark on w/ this post. IMHO the ‘higher calling’ as you call it is Engagement. The fact is that we live in the post-Tivo era where the rule is to ignore you if you’re a brand. The thing brands have to figure out is how to create a valuable relationship w/ them. You have to give something in order to get consumers to give back. Thats’ the core of what we do - we give a high value experience in the form of free, educational content . Trust me it works.

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