The new new thing: Sponsored Blank Space!
January 15, 2007
I have a theory that Blank will be the new Black. The New York Times has an article out today titled, "Anywhere the Eye Can See, It’s Likely to See an Ad." The suggest that blank spaces are endangered.
Advertisers seem determined to fill every last one of them. Supermarket eggs have been stamped with the names of CBS television shows. Subway turnstiles bear messages from Geico auto insurance. Chinese food cartons promote Continental Airways. US Airways is selling ads on motion sickness bags. And the trays used in airport security lines have been hawking Rolodexes.
I have the next huge idea in marketing: sponsored blank space! Imagine a blank wall on a building, at the bottom would be a small note indicating that XYZ Company has sponsored the blank space. One smart company could really capitalize on this idea. Imagine one company’s brand being associated with all items without advertising on it. Could be a huge idea. Right? Hm…
