Browse > Home / Blog / Blog article: The new new thing: Sponsored Blank Space!

The new new thing: Sponsored Blank Space!

January 15, 2007

I have a theory that Blank will be the new Black.  The New York Times has an article out today titled, "Anywhere the Eye Can See, It’s Likely to See an Ad."  The suggest that blank spaces are endangered. 

Advertisers seem determined to fill every last one of them. Supermarket eggs have been stamped with the names of CBS television shows. Subway turnstiles bear messages from Geico auto insurance. Chinese food cartons promote Continental Airways. US Airways is selling ads on motion sickness bags. And the trays used in airport security lines have been hawking Rolodexes.

I have the next huge idea in marketing: sponsored blank space!  Imagine a blank wall on a building, at the bottom would be a small note indicating that XYZ Company has sponsored the blank space.  One smart company could really capitalize on this idea.  Imagine one company’s brand being associated with all items without advertising on it.  Could be a huge idea.  Right?  Hm…

Written by Alexander Muse · Filed Under Blog 

Comments

One Response to “The new new thing: Sponsored Blank Space!”

  1. Jake McKee Says:
    January 15th, 2007 at 9:13 pm

    On my recent US Airways flights, I noticed the tray table surface was covered 100% with an ad from Microsoft about smart phones.

    Funny thing is - if the ad had been something more informational (in the style of the “informational” airline magazine), I would have thought it was a nice touch - something to do on a long flight. As it was, I was just annoyed that I was treated to a visual over stimulation I couldn’t get away from.

    I’d love to see a blank space with line in the corner in small text saying “This non-ad brought to you by _________”

    Love it.

  2. Andrew Coffey Says:
    January 16th, 2007 at 11:15 am

    No message

    I get it!
    Andrew
    mn1.com

  3. Frog Venture Says:
    January 16th, 2007 at 1:04 pm

    The Next Big Thing: Sponsorisez Un Espace Blanc

    Il n?y a pas un espace blanc qui ne soit laissé vide de PUB.

    On est tous d?accord pour dire que là où l??il accroche il faut y insérer une PUB, non ?

    Que pensez-vous de ce concept marketing de sponsoriser les espaces blancs.

    Imagine…

Leave a Reply