Built to Stick!
December 22, 2006
Is your idea built to stick? We are constantly working to incorporate stickiness into our offerings ~ we still haven’t figured it out. Malcolm Gladwell talked about "The Stickiness Factor" in his book The Tipping Point (surely you have read it). John Moore is writing about a new book (to be released next year) called Made to Stick: Why Some Ideas Survive and Others Die. If John is right, the book will be a great resource for anyone trying to get their message to "stick". John explains,
Gladwell did a great job writing about Stickiness. But, he never really explained, in step-by-directions, how to achieve stickiness. Enter the Heath brothers … Chip & Dan. Chip is a Stanford Prof and Dan is an Education Consultant. Together, they have written what could be the breakthrough business book of 2007 for creatives, marketers, and anyone else responsible for communicating ideas and/or messages.
