The how and the why. . .
July 30, 2006
Looking for some light summer reading? If you are looking for a great read on WHY the Internet is changing business check out Chris Anderson’s “The Long Tail.” If you want to know HOW you can do something about it check out Robert Scoble and Shel Israel’s “Naked Conversations” - THE definative business blogging book. Oh and if you are in your 20s or 30s buy a copy of each to give to your parents. They will thank you.
