Anti-Hype
December 25, 2005
Have you ever been to a movie without seeing a preview? Your expectations are likely fairly low, but if the movie is halfway decent you are happy. What about the flipside? You have waited a year to see the latest blockbuster, but even if is ten times better than the previous movie you might be a little disappointed. When your expectations are set too high the movie is a failure. Solution? Set expectations low…
Brian, and others, are riffing on the idea that Flock is overhyped. I tend to agree. Build something and let people start using - no need for a long drawn out PR blitz prior to the launch (note to self). I am not sure I agree with David Parmet’s views on beta, alpha and prealpha (hehe), but there is something here. Brian asks, "Who is doing the right kind of marketing given the new environment?" I would love to know the answer. Here are some of my ideas:
Flickr, Delicious, tech.memeorandum, and digg to name a few. Want links? Try Google - talk about good PR…
